FROM ZERO TO FIRST PAYING CUSTOMERS
For early tech founders who need to start generating pipeline that closes.
Your Advisory Team
Vlad – Go-To-Market & Sales
"I turn early sales from guesswork into a clear path to paying customers."
- Pinpoint the right customers to go after first
- Shape a clear value proposition buyers actually care about
- Highlight what makes you stand out in a crowded market
- Craft messaging and a simple sales approach you can run yourself
- Build habits that turn first calls into repeatable wins
Why me? I’ve closed $1M+ in sales with global customers, hired and trained sales teams, and built go-to-markets from scratch across regions.
Dima – Brand & Communication
“I make it easy for buyers to understand and trust your product in 8 seconds.”
- Clarify your story so buyers instantly “get it”
- Shape a homepage that explains your value in simple terms
- Create proof blocks that feel real, not like fluff
- Create decks that will interest investors and convince customers
- Give your brand a simple, credible visual direction
Why me? I’ve built brand communications for tech founders across industries, turning complex ideas into designs that convert and stories that stick.
Before & After Our Work
Why go-to-market matters before you scale up ads and headcount
Talking to the wrong people: wasting time on calls that go nowhere.
Know exactly who to go after first: a focused list of the right customers.
No focus: every company feels like a potential customer but no one buys.
Spot buying signals early: clear rules on when to reach out.
Hard to explain value: you describe features, but buyers don’t “get it” in one line.
Explain your product in one line: an 8-second pitch buyers repeat back to you.
Website doesn’t convert: page looks nice but doesn’t make buyers trust you.
Build instant trust: a homepage and slide that show proof without the fluff.
Messy calls: conversations wander, end without next steps, and stall out.
Keep calls on track: a 5-step flow so every conversation ends with a next step.
Brand feels unfinished: logo, slides, and visuals don’t match the ambition.
Build visual trust: brand, deck, and visuals that match the ambition of your product.
We guide the decisions, templates, and reviews. You put them into action in your stack.
How We Work?
0. Strategy Session (Week 0)
Before we dive in, we start with a short conversation. It’s a working session where we:
- Explore your current stage and priorities
- Share how our process works in practice
- Identify where we can add the most value
1. Discover (Week 0–1)
We go deeper: understand your product, your vision, and the kinds of customers you think are a fit. Together we cut through the noise and define the first group to go after.
2. Validate (Week 1–2)
We shape your story: what you do, for whom, and why it matters. You get early feedback from quick tests so you can see what clicks before investing more time.
3. Systemize (Week 2–4)
We turn messy notes into structure: clear customer tiers, simple messaging, a first version of pricing, and a homepage that builds trust. We also set up a lightweight process so every conversation has a next step.
4. Launch (Week 4+)
You start running with confidence: first real meetings, a working website, and a weekly rhythm that keeps momentum. We leave you with a 90-day checklist so you know what to do next.
Outcomes of Our Work
Get clear on your message
- Find your real audience (not everyone)
- Nail what makes you different
- Create messaging that actually converts into sales
- Map your competition and understand your edge
Package it like a pro
- Design templates your team will actually use
- Build a visual brand people remember
- Create copy for email, LinkedIn, and website that works
- Give you the tools to scale outreach with confidence
We help you stop sounding like everyone else and start winning the clients.
Deliverables Inventory
What you’ll walk away with
ICP Map
A clear picture of who your real customers are
Competitor Snapshot
Where you stand vs. others and how to beat them
Messaging Playbook
Your story, talk tracks, and what to say in outreach
Objection Handling Guide
Answers to the questions that block deals
Prospecting Guide
Step-by-step on how to reach the right people
Outreach Templates
Email + LinkedIn messages your team can copy-paste
Website & Social Copy Drafts
First versions that actually resonate
Visual Brand Starter Kit
Logos, style, and templates your team can use
Pitch & Email Templates
Polished assets you can send right away
Book Your Strategy Session
FAQ
Yes. We specialize in the messy stage between idea and first 10–50 paying customers. Our focus is helping you win early deals and build a repeatable way to grow.
Think of it this way: ChatGPT is like having a fast intern who can draft copy. We’re the ones giving that intern the right strategy, focus, and process so the work actually drives revenue.
No. We coach, guide, and review. You implement sending, tools, and publishing. That way you stay in control and learn the system you’ll use long after we’re gone.
Keep it simple. Most founders start with Google Sheets, LinkedIn, and email. If you already use HubSpot or Webflow, we’ll review your setup and show how to adapt our templates.
That’s normal. We help you pick one clear starting market, define buying signals, and test outreach in week one. You’ll know quickly if you’re on the right track.
Most founders leave the first 2 weeks with a sharper pitch and first responses from the market. By week 4, you’ll have a system and materials you can keep running.
Ready to get your first paying customers?
Start with a 3-minute check-up to see your biggest gaps.